A fully flexible platform

Qualie combines software to run and deploy a survey and services which allows you to pick and choose what you require on any given project



Survey creator

Survey design

Standard moderation videos


Dashboard & data files

Bespoke moderation videos

Compelling Consensus videos

Full debrief or Executive summaries

Qualie's unique methodology

We make qualitative research more objective and survey data more human

Compelling Consensus

The platform captures qual insights on video and serves them for validation by quantitative participants in the same survey. Qualie algorithms then uncover the consensus opinion of the market.

The numbers & the "why"

You get compelling video insights from the market's chosen spokespeople explaining what's driving the key survey metrics. So - the numbers and the “why” behind them. As well as all the usual measures you would expect from a survey platform.

Survey moderation

Qualie uses video explainers from a qualitative researcher embedded in the survey to help "focus" and guide participants through the nuances of each survey. It's a sophisticated approach to framing that can be now deployed with quantitative size samples.

Got you thinking? Got a project? Want to experience the Qualie way? Then come say hi

What they're saying

As a result of the Qualie project, an internal initiative was re-prioritised within the business. Qualie is a great tool to humanise issues we need to make decisions on.


Mimi Turner - Senior User Experience Researcher

"The unique methodology really helps us understand the consumer better, deeper insight beyond the number. We can take an iterative approach in an agile manner, which is really valuable for us in a fast-changing market environment today. It provides them a clear competitive edge vs any of those ‘traditional’ research agencies"

Coca-Cola South Pacific

Brand Manager

“The methodology was quick to administer, the video output was engaging and our entire project team were able to eyeball real consumers and know the output was consumers’ own ideas. This gave us greater confidence to propose next steps in our recommendations.”


Liz Philips - Senior Manager - Innovation

"Qualie provided a number of valuable points to help the rollout of this work: 1, The ability to see real prospects and get real feedback was invaluable. 2, The methodology and scoring made it clear what was working and what wasn’t. 3, The reporting provided an easily understood format that anyone could pick up review and understand the benefits of the work. Overall, Qualie’s service provided agency and client alike the confidence that we are going in the right direction with the brand platform."


Dylan Taylor - Principal

"Qualie is a great way to painlessly get market validation and constructive feedback for a product that we felt would provide fantastic value to our audience, without spending a fortune getting traditional qualitative research done, and without investing heavily into building the product! We would use Qualie again, and recommend it to others!”


Jason Theofilos - Direct Marketing Manager

"I thought it was really good example of using a hybrid solution... I was particularly pleased with the qual addition, this gave a great additional build to dig below just a typical numbers-based approach."

Coca-Cola Oceania

Carl Edkins - Knowledge & Insights

"We found the results to be exactly what we were looking for and will help us take our business to the next level. This style of research allowed people to be in a natural environment compared with the traditional methods, providing a richness of insight"


Toly Christofakakis - Product Manager

“We gained insights to drive everything from our brand strategy through to our app’s UX development. By listening to our clients directly, our team is well on the way to building the product that our clients want and not the one we thought they wanted.”


Martin Batur – Co-founder

Request a demo