“This is Dr Qualie at your service”

Ainslie Williams | 09.2018

The Federal Government uses Qualie for research with GPs

If someone had said 2 years ago that Qualie’s first medical client would be the Federal Government, I may not have believed it.  However, the Department were so enthusiastic to use our qual/quant hybrid and bring the consensus voices of GPs right into the hallways of Canberra. 

It was a far more efficient way to involve GPs on a National scale in the creative process for a new campaign.  The flexibility of the Qualie platform meant we could adapt our approach to suit a time poor audience but still tap into their constructive ideas.

Maybe it’s the research nerd in me, but every time we break new ground with Qualie I get a buzz and being able to tap back into years of pharma and healthcare experience was a bonus on this one.

“Next patient please….”

(Photo by Jony Ariadi on Unsplash)

Ainslie Williams


Local startup Qualie disrupts market research

Luminaries of the Australian research scene, Rob Marjenberg and Ainslie Williams (pictured above), have launched an online platform designed to make qualitative insight fast and affordable.

Learn more ->

The power of video to bring us closer to ourselves

“It’s been really good and I think using video in this way allows me to gain a better understanding of who I am and why I might feel the way I do” - Charlie 18

Learn more ->

The Hustle Episode #1 by The Startup Playbook

Ainslie Williams (Co-founder Qualie) on asking the right questions

Learn more ->