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The how and the what
Brief
1
We start with your Marketing and Business issue and overlay our one-page strategic framework for clarity
We source the right people to take part
People
3
The larger proportion complete the same questions and score the qual videos for resonance
Quant
5
Thinking caps on! We channel our years of working with people and brands to distill your insights for action
Distill
6
We develop a set of real world video questions and tasks
Design
2
A smaller proportion of people answer in video, guided by our unique survey moderation
Qual
4
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Delivery
A multimedia report or 5 minute highlight reel and our strategic recommendations in one-page
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